Saturday, May 23, 2009

Does your website have video?

I’ve often noted here that great content doesn’t have to be written - it can be images, animation, audio, video or even live content.

Case in point: The online video company Vzaar, just released results of a recent straw poll of Vzaar users. Some of the results included:


  • Diamond Jewellery United based in Antwerp Belgium, saw their sales increase by 65% four months after implementing product videos.
  • Industry Recycles who sell second hand equipment, saw an increase in sales over 12 months by over 307%,
  • Yesil, an online furniture website, saw a 50% increase in web
    traffic transferring to a rise of 30% in sales over the same period.

Admittedly the evidence is anecdotal but it does make sense. Creating great content is often simply about giving the prospective customer what they want - and in these cases they wanted a better way to experience the products before they bought.

How could you use video - or any other content - to better demonstrate to your prospects what you do? Call us at Creative Juice. 631.371.1287. We can help you creative content for your website - and drive sales up.

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