Marketing Check List

Here are some basic key points to consider when setting up your marketing plan.

When speaking with a new client, these are all important items we discuss first. Each one will help maximize your marketing.

Your Target Market – know who you’re serving and be fanatical about serving them.

People tend to do things for a reason – to fix a problem, fill a need or simply find a better way of doing things.

Your biggest competitor is not likely to be another company but rather the ‘status quo’ – which may include doing nothing.

Create a detailed persona of your ideal customer – include demographic data and ‘day in the life’ info to develop a rounded image of to whom you are marketing.

'Everybody’ is not a market – the more tightly you define your market the better you can speak to it.

Your marketing message – get a strong message and stick to it.


Your message is more than what goes in your ads – it should permeate everything about your business AND be consistent throughout

It should:

• Speak directly to your target market (think of the persona you created)
• Answer their needs (what is the customer’s biggest pain, how can you solve it?)
• Be unique (if someone else can say it too, then it’s not unique)
• If it doesn’t match up on one of these fronts, refine it until it does
• With a good guiding principle in place, use it to create detailed taglines, website content, press releases or anything else you might need. Working from one concept will help keep it all consistent.

Your marketing methods – results are key, be logical and test everything

How well does this method target my market?

How well can I communicate my message? (And is this method in line with my image?)

The final consideration is price, how easy will it be to break even?

A marketing mix is key. You’re looking for a ‘mix’ of methods not to put all your eggs in one basket.

Finally: Evaluate your marketing and refine if needed.