Tuesday, February 10, 2009

Look Who I Found On Facebook: Your Business

Social media is about conversations

Seems like Facebook has exploded in the past few months among the 20- 45 year old demo. This is a perfect spot to connect your business with others. Remember, you're connecting. Not advertising.

The whole point of social media that you can connect and share and discuss - unlike traditional media which is one-way traffic.

Connecting and sharing and discussing takes time and effort. You need to bring something useful to the table and have a sincere interest in what other people have to say.

You can’t do that over hundreds of websites and thousands of conversations.

Having ‘a presence’ just won’t cut it. You need to invest time in creating profiles that engage browsers. You need to spend time creating content worth talking about. You need to spend time finding other people to connect with. You need to spend time fostering those relationships.

If you haven't connected with old friends and collegues on sites like Facebook, do it now. Nothing beats WOM marketing. Word Of Mouth. You'll get it on Facebook.

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